Kiğılı - Father's Day
For Kiğılı's Father's Day campaign, we produced a series of five commercial films designed to communicate the campaign in a humorous, engaging, and memorable way. The objective was to move beyond a conventional promotional approach and capture the audience's attention within the first few seconds.
About the Project
For Kiğılı's Father's Day campaign, we produced a series of five commercial films designed to promote seasonal offers through a humorous and engaging narrative. Rather than relying on traditional promotional messaging, the campaign focused on capturing attention with entertaining storytelling before delivering the campaign details.Each film was designed to communicate promotional offers clearly while maintaining a consistent visual identity across every touchpoint. The campaign was adapted for television, digital advertising, websites, LED displays, in-store screens, and various online and offline media formats.
The Approach
Every film begins with a fast-paced, story-driven edit that immediately engages the audience through humor. The narrative then transitions into custom motion graphics, where discount rates, product categories, and campaign details are presented through clean typography, dynamic animation, and carefully crafted graphic compositions.By combining cinematic editing with motion design, we created a visual language that balanced entertainment with clear communication. Beyond the creative production, the project included numerous technical adaptations for multiple aspect ratios and delivery specifications, ensuring a seamless viewing experience across every platform.
Kiğılı – Father’s Day
Five campaign films combining cinematic editing and motion graphics for Kiğılı’s Father’s Day promotion, adapted for TV, digital platforms, websites, LED displays, and DOOH advertising.
